Obama to Announce VP Via Text Message
The laughable McCainSpace can't compete with the power and size of MyBarackObama, and Senator McCain doesn't even have a text messaging initiative. McCainSpace lacks the user base, flexibility and tools of MyBarackObama, which was one of the driving forces behind Obama's early campaign. Obama also broke out his text messaging campaign early on by sharing news, reminding supporters to vote, and even allowing users to send requests for bumper stickers and ask questions of the campaign via the dedicated phone number.
Obama has put so much faith in his tech savvy supporters that he will announce his choice for vice president, not in a televised address, paper press release, or even e-mail, but by text message first. Those who sign up to receive text messages from the senator's campaign will be the first to know (outside the campaign itself obviously) who will be sharing the ticket with the young politician from Illinois in November.
Anyone who texts 'VP' to the campaign (62262) will automatically be notified when the time for the announcement comes. Conversely, John McCain will be making his announcement for vice president via town crier. [From: NY Times]