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Airlines Adding Advertisements to Boarding Passes
Is nothing sacred? Pretty soon, we will literally run out of space free of advertising. Ads have already begun sneaking their way onto our cell phones, and they get attached to the tail end of our e-mail, so where else can they possibly be squeezed in an attempt to sell us something we don't need? Why on our boarding passes, of course!
No we're not kidding. Delta, Northwest, US Airways, United, and Continental have all signed contracts with Sojern, an advertising startup, to place targeted adds on the boarding passes customers print at home. The ads will be targeted based on length of stay and destination city, and eventually based on customers' stated interests.
Passengers can opt not to print the lists of events, coupons, and restaurant recommendations, but we're sure that option will be conveniently inconspicuous. [Source: USA Today]
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