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Google's Lively Is 'Second Life' for the Web

We've reported on many of the ups and downs of online virtual world 'Second Life' over the years, and while it continues to be a fascinating experiment in a number of ways, it hasn't exactly found much in the way of mainstream popularity. Undaunted, Google is trying its hand at the concept, launching 'Lively,' an online virtual world in which you can jump into 3-D rooms and chat with others visiting the same pages you are.

Like 'Second Life,' in 'Lively' you create an avatar to represent yourself in the 3-D world, then roam about the room and chat with others. It is, as of now, a rather more limited experience than its predecessor, as you can't customize items, clothing, or locations to the extent that you can in 'Second Life,' and the overall environments are much smaller. But thanks to those limitations it's also a lot simpler to get into than 'Second Life,' and presumably will be a little bit friendlier too -- at least for a little while. [Source: Google]

Tags: google, lively, second life, SecondLife, social networking, SocialNetworking, virtual-worlds, Web, web apps, WebApps