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Ad Agencies Run to Saucy Lo-Fi Web Site for Hip Ideas



The popular Web site 4chan was started by a 15-year-old boy in his Long Island bedroom, and continues to be used by 15-year-old boys in their Long Island bedrooms. Boobie pics and skeevy comments are rampant on the site, cuz, well, boys will be boys. And they'll be even pervier cloaked in 4chan's total Internet anonymity (unlike other sites, such as MySpace and Gawker, 4chan does not require that any personal info be divulged in order to post comments, not even a bogus e-mail address).

Site founder Christopher Poole began 4chan as a simple message board for text and images and hoped to use it as a forum for sharing Japanese manga paraphernalia.

But unexpectedly, 4chan is responsible for much more than the viral posting of nudie pictures and anime. The site has been credited with spawning a plurality of Internet memes and many concepts that advertisers are trying to harness for campaigns.

J.I.C. -- 'Meme' is basically 'Net-speak for 'trend,' and describes such sundries as the infamous LOLcats, (cute pictures of cats with weird misspelled captions) and 'Rick Rolling' (where someone sends you a link to an "amazing" video which turns out to be Rick Astley's 1988 hit "Never Gonna Give You Up,") and viral videos.

Experts are impressed with the proliferation of memes from the lo-fi site, which features a simple layout and aesthetic that harkens back to the early days of the Internet. Despite 4chan's notoriety, it remains, in the words of the Wall Street Journal, a "modest operation" compared to other golden-goose startups. Apparently the site's junior-high slumber party atmosphere, while encouraging creativity, has frightened off advertisers, who don't want their adverts posted next to D.I.Y. porn and other potentially controversial content. Ironically, while advertisers are seizing on to the cleaner memes and whatnot borne from 4chan, Christopher Poole still has just one employee, who, he says "makes more money than I do."

Though Poole would not divulge his 4chan earnings, and is definitely no Mark Zuckerberg, we're still sure he makes more money than us. [Source: WSJ]

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