Loud Commercials Actually Not That Loud, Just Startling
In essence, a typical drama will have moments of loudness and moments of quiet, and commercials that follow the show have to respect the same maximum as the show. However, unlike the program, commercials can simply max out the volume from start to finish, causing a "perceived" or "inconsistent" loudness that's just barely lawful.
As you well know, British regulators are stepping in to make sure no ad is "excessively noisy or strident," but the situation in America could get worse post-2009. You see, digital broadcasts have a wider dynamic range (or loudness spectrum), leaving more room for annoying salespeople to totally invade your eardrum. Nevertheless, the article linked below is a must-read for anyone who has ever been enraged by a "ridiculously loud commercial." [Source: Cleveland.com]
[Image courtesy of Derrick Logan]




Reader Comments (Page 1 of 1)
dd said 10:23AM on 7-02-2008
They may not be louder, but commercials are obnoxious. Just MUTE them with the remote! That's my solution. I rarely 'hear' any commercials, I may see them, but that's only half as bad as the noise that comes from them.
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TVGenius said 10:43AM on 7-02-2008
One thing I read recently pointed out that a lot of the reason it seems they're so much louder is that the audio is processed on the spots and not on the TV show.
Then again, I know here half the time the local spots are being dubbed into the servers at the stations either way too loud or way too quiet.
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