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Rhapsody, Verizon Finally Selling DRM-Free MP3s

by Terrence O'Brien on July 1, 2008 at 10:01 AM



In the past, Rhapsody has put all of its efforts behind an all-you-can-eat, subscription-based music service, which is great for the insatiable music enthusiast who never leaves his or her desktop, but bad for the always on-the-go iPod addict. Now, Rhapsody is preparing to launch a downloadable MP3 store so it can directly compete with iTunes and hopefully attract more customers with its new iPod friendly format. These MP3s will be without DRM, which means they are free of the digital rights management (DRM) layer that prevents music files from being played on different types of players (like iPods).

Rhapsody's catalog of four million songs will also be available through partners like Yahoo! Music and Verizon Wireless' VCAST Music service, which will be selling DRM-free MP3s for $1.99 over-the-air (or 99 cents on your PC). This will certainly be a boon to Verizon VCAST Music customers, who heretofore were stuck with heavily-DRM-laden WMA files that were hard to move from one player or computer to another.

While the move from competing with Apple to embracing MP3s and the iPod may sound good on paper, the Web is scattered with the remains of those who tried to take on Apple's store and its iconic media player. Wal-Mart, Amazon, Napster, E-Music, and now Rhapsody, are all stuck fighting for the table scraps left over from iTunes' more than 70 percent market share. [Source: Reuters]

Tags: apple, drm, itunes, mobile music, MobileMusic, mp3, rhapsody, summernews, verizonvcast

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