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Google and 'Family Guy' Creator Collaborate On Web Cartoons

by Evan Shamoon on July 1, 2008 at 11:55 AM



In case you've been hiding under your television set for the past few years, you know that new media is on its way in, while old media (like the cable streaming through that television you've been hiding underneath) is on its way out.

In September, Seth MacFarlane (the creator of Fox's 'Family Guy'), will unveil a new project called 'Seth MacFarlane's Cavalcade of Cartoon Comedy.' And while details are scarce as to the Cavalcade's actual content, the platform will be very different: it will appear exclusively on the Internet, thanks to Google.

According to the New York Times, Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane's target audience (read: young men between 13 and 35 with a penchant for fart humor and talking dogs). And instead of placing a static ad on a Web page, Google will place a 'Cavalcade' video clip.

Advertising will come in either the form of "pre-roll" ads (sit through a this commercial before getting to the video!), or banner ads placed at the bottom of the video clip. MacFarlane will receive a percentage of the ad revenue, which will be delivered in 50 two-minute episodes.

In an interview, McFarlane described the pieces as "animated versions of the one-frame cartoons you might see in The New Yorker, only edgier." [Source: NY Times]

Tags: family guy, FamilyGuy, online video, OnlineVideo, web tv, WebTv

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