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'Wall-E' Chock Full of Apple and Mac References

by Tim Stevens on July 1, 2008 at 12:33 PM

Apple References Abound in Pixar's 'Wall-E'
If you've seen the trailers for Pixar's latest animated offering, 'Wall•E,' you might have noticed a certain Mac-like charm from the film's protagonist/love-interest, Eve. The little robot with the lustrous white glow looks very much like a highly evolved, sentient iMac. That's no coincidence: Apple Senior Vice President of Design Johnny Ive, the man behind the iMac and iPod, consulted with Pixar on Eve's design, and ensured the Trademark Apple style was incorporated into the film.

But that's far from the only Apple allusion in the film. Wall•E also watches a video on an iPod at one point, sounds the Mac welcome chime when he's done charging, and, in one sequence, chases a herd of boxy, single-buttoned computer mice across the floor.

Why all the Apple love? Pixar was founded by Apple boss Steve Jobs, and though he did sell the studio to Disney in 2006, he obviously still holds a lot of influence. [Source: The New York Times]

Tags: apple, jonathan ive, JonathanIve, movies, pixar, summernews, wall-e

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