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Racy Fake YouTube Commercial Makes JC Penney Turn in His Grave

by Christine Whitney on June 25, 2008 at 01:36 PM


JC Penney execs have their skivvies in a twist over a 'racy' commercial that's hit the Internet as of late. In said commercial, two 16-ish-year-olds practice taking their clothes on and off while timing themselves, in hopes of getting some action while gf's mom watches t.v. upstairs. And -- gasp! -- they then head towards the basement, while the words "Today's the day to get away with it" and "JC Penney" flash about the screen.

Penney execs weren't impressed, and thought the ad was promoting teen sex. Babies having babies!

We think It's possibly maybe the most clever Penney's commercial we've seen to date. And you know what's really fun about all this? The ad's a fake!

Heads must roll, obviously. Penney's is casting blame on its ad agency, Saatchi & Saatchi. But the Saatch denies authorship of the ad as if it were an illegitimate child in the middle ages. The pirate ad, Saatchi reps claim, was created by a "third party vendor without JC Penney's knowledge or consent."

The false attribution thing comes up a lot now what with everyone and their grandmother uploading YouTube clips and music and whatnot. But racy? We watched the clip and it's totally PG. Haven't the kids already been sullied by 'Gossip Girl,' anyway?

Whatever the case, Penney's wants to get to the bottom of this farce and force the world to take the ad off the Internet. Riiight. [Source: Wall Street Journal]

Tags: advertising, JcPenney, youtube

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