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Amazon MP3 Offering Coldplay Albums for as Little as $1.99

by Terrence O'Brien on June 19, 2008 at 05:22 PM

Amazon Offering Coldplay Albums for Dirt CheapAmazon is looking to blunt Apple's iTunes-exclusive marketing blitz surrounding Coldplay's new album 'Viva la Vida.' Despite Apple's claims of exclusivity, 'Viva la Vida' is the number one selling album on the Amazon MP3 store.

Amazon's plan of action is to greatly undercut Apple on prices. Coldplay's new album is a full dollar cheaper at Amazon ($8.99) than on iTunes, but the really dirt cheap prices are on Coldplay's back catalog. Each week, an old Coldplay album will be made available for $1.99 for a period of seven days, then the the next album in the catalog will go on sale for the bargain-basement of $1.99 the following week.

The Coldplay deal is just part of a larger marketing strategy by Amazon that includes a Friday Five, which is five albums for five dollars, rotated out weekly, and a Daily Deal that offers a different album every day at steep discounts.

Amazon's lower prices are sure to win over some converts, but it still remains to be seen whether or not 'X & Y' can be called a "deal" -- even at $1.99. [Source: BetaNews]

Tags: amazon, amazon mp3, AmazonMp3, coldplay, itunes, mp3, music, retail, shopping, summernews

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