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New Polaroid PoGo Fits in Your Pocket, Prints Wirelessly

by Christine Whitney on June 12, 2008 at 02:45 PM


We were devastated a few months ago when we learned that Polaroid is ceasing production of its trademark instant film. Word is the film will be phased out by the end of the year. We're stocking up like militiamen preparing for the apocalypse -- but then what?

Polaroid has a plan, of course. The company has just unveiled its new line of digital goods designed to replace its beloved analog line -- change is so hard!

The new stuff looks pretty cool though. Prominent among the pack is the PoGo, a portable printer about the size of an iPod. You can send pictures taken on your camera phone (or digital camera) to the PoGo printer using Bluetooth or USB, and it then prints them on two-by-three inch pieces of thermal ZINK photo paper (with adhesive backing!).

The iconic white border is conspicuously absent on these photos, as is the need to shake the pics to develop them. In fact, shaking will mess them up, say the kids at Wired, since the paper is heat sensitive and there's nothing to hold on to without a border.

Best Buy plans to start selling the PoGo on July 6th; it will cost $150. Remember when the original Polaroid cameras came free with a pack of diapers? Gosh we miss the 80s. [Source: Polaroid.com, via Wired]

Tags: polaroid

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