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Majority of Americans Still Clueless About Blu-ray

by Evan Shamoon on June 5, 2008 at 09:55 AM



You know what's crazy? Here's what's crazy: According to market research company The NPD Group, only 9 percent of HDTV owners said they planned on buying a Blu-ray player in the next six months. Which is only a tad higher than the general population, of which 6% said were considering a similar purchase. In fact, less than half of HDTV owners in the U.S. even know what Blu-ray disc is (if you're one of those folks, no worries -- a Blu-ray disc is simply a DVD that has high-definition content on it). 45 percent of HDTV owners surveyed said they were "familiar" with the format.

Essentially, the report suggests that Blu-ray is still facing the same problem it did a year ago: Compared with cheap upscaling DVD players that most consumers consider to be "good enough", Blu-ray players are just thought of as being too expensive. Plus, we're guessing that Joe Public is finding the thought of re-buying his or her whole DVD collection in Blu-ray less-than-appealing. [Source: CNET]

Tags: blu-ray, breaking news, BreakingNews, surveys

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