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Women Spending More On Electronics Than On Shoes

by Terrence O'Brien on June 3, 2008 at 06:06 PM

Women Keep High-Tech Market Alive
According to market researchers at Sony Ericsson, it's the ladies that are driving the latest trends in the gadget world. It used to be that when companies wanted to market a gadget to women, they slapped some pink paint and glitter on it. Now feminized gadgets have taken on more practical designs that owe less to Barbie and gender stereotypes and more to the the industrial designs of companies like Apple and Ikea.

Customization, color choices, and sleek compact designs that appeal to both men and women are the now the norm. More and more technology companies are designing their audio players and cell phones to be not just gadgets, but fashion also accessories that would appeal to anyone. Even cars and navigation units are being slimmed down and simplified, without being dumbed down. With women now spending an average of £391 ($762) on electronics every year, more than they spend on shoes, which means putting a pretty flower pattern on a square, clumsy notebook just isn't going to cut it any more.

What's more, according to the study, it is young women who are driving the adoption of online video and webTV.[Source: Telegraph, Via: Shiny Shiny]

Tags: business, design, feminine, gadgets, surveys, trends, women

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