Skip to Content

AOL Tech

Microsoft Will Pay You to Use Its Search Engine



Microsoft unveiled its latest attempt to grab some of search engine advertising market currently dominated by Google, and it is by far its most desperate move yet. After failing to buyout Yahoo!, Microsoft has announced plans to pay users of its search engine in the form of rebates on products bought through Live.com. The bribe will constitute a certain percentage of the item bought and will be paid via a "cashback account", which will credit the user with a rebate 60 days after the purchase.

While Microsoft is obviously trying to grab a share of the search engine advertising market, it is also attempting "to differentiate in vertical experiences and to disrupt the current model," according to an internal memo. In English, this means that it knows it isn't going to take over the market, but instead is making a lame attempt to distract Yahoo and Google's users with yet another option for shopping online.

In addition, by having its users create online accounts, Microsoft will have records of their users spending, valuable information in the world of targeted online advertising.

All of this depends on whether or not people like this service, and judging from the look of it, that's not very likely. The plain-Jane user interface and the complicated rebate system probably won't be dragging Google's customers away in droves, and the product prices aren't that competitive, even with a rebate.

Microsoft's bid just strikes us as an ill conceived and thinly veiled attempt at retribution for Yahoo!'s refusal to be bought out, and it will probably fail at that, too. [Source: Wired]

Switched Video

Follow Switched on Twitter

Deals of the Day

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

  • Home Audio Reviews

    9.0 out of 10

    Definitive Technology BPX
    Works great with Dolby Pro Logic and Dolby Digital. Full Review

    9.0 out of 10

    Denon AVR-4306 (black)
    Incredibly well-featured 7.1-channel receiver; excellent sound quality; three HDMI inputs; converts analog video to HDMI output; upconverts analog video to 720p/1080i HD resolution; iPod and USB MP3 player connectivity; Internet radio and MP3/WMA streaming audio via built-in Ethernet port; XM Satellite Radio compatible; touch-screen remote; multizone, multisource operation; browser-based control via home network; accurate autocalibration routine. Full Review

    8.8 out of 10

    KEF KHT3005 (black)
    The KEF KHT-3005 is one compact, beautifully designed speaker package with solid aluminum satellites that feature unique driver technology to produce incredible clarity. Meanwhile, the equally astounding dual 10-inch, 250-watt powered subwoofer delivers ultradeep bass. Full Review

  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.6 out of 10

    Turbo Charge Tc2 portable cell phone charger
    The Turbo Charge Tc2 portable cell phone charger successfully delivers emergency power to your cell phone. It's easy to use and comes with a couple of surprising features. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.3 out of 10

    Nikon D3 (body only)
    Full-frame sensor; well designed, pro-level weather-sealed body; very low noise, even at extremely high ISOs; fast. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

  • Desktop Reviews

    8.5 out of 10

    Apple iMac (24-inch, 2.8GHz)
    A minor specification update results in some significant performance gains; graphics upgrade an option on this 24-inch model; sleek, polished design didn't receive an update, but we won't start clamoring for a new design until the current one is at least 12 months old. Full Review

    8.4 out of 10

    Apple iMac (27-inch, 3.06Hz Intel Core 2 Duo, ATI Radeon HD 4670, Fall 2009)
    Largest display among all-in-ones; fast dual-core CPU makes up for lack of quad-core (mostly); finally has an SD card slot; wireless mouse and keyboard; Mini DisplayPort input ripe with possibility. Full Review

Featured Galleries

Nissan Land Glider
Vintage Keyboards
Retro Computer Logos
Vintage Computer Festival
Motorola CLIQ
iPod touch
iTunes 9
Video iPod Nano
The Beatles: Rock Band

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources

Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Urlesque

Fanhouse Main

WalletPop

Gadling