British Regulators Move to Quiet Obnoxiously Loud Commercials

Oh, my, what are all those poor advertisers going to do? They can't scream in your ear about the fine used car that was only driven to church on sunday while she owned it. They can't scream in your ear about deoderants, feminine hygene products or other such crfap any more. Now the car manufactorers and other loudmouths will have to shut up, especially that obnoxious creep about his "free money" book. Thank God for the British regulators!

About time -- for years I have utilized the "mute" button to the max -- when an advertisement comes on, I mute it. I became aware of the change in volume when my niece was very young - as a toddler, she would stop what she was doing to watch ads on television -- the decibel level changed just enough to grab her attention. That's when I started muting it.

This texhnology has been available for years to be added to our own tv sets at the time of manufactor but the advertisers have paid to not have it installed

I'm a senior citizen, but my ears are still fine. Loud commercials have driven me away from some of my favorite programs (and therefore also from their advertisers). My pets have even begun to leave the room during the cacaphony!
Enough already! Unless I desperately need that item. I refuse to patronize the noisemakers.

Back in the 70's Congress passed a law saying commercials couldn't be louder than the program. Obviously the FCC is not enforcing that law. Probably for political reasons. The big companies and advertisers are lining the politicians pockets and bank accounts with PAC money.
That same congress is the one who tells the FCC what to do.
As usual the taxpayers and citizens are the losers when it comes to Congress representing us as opposed to special interest groups.
I guess if you reflect back and think about the most important event of the 20th century might be; a new medicine, landing on the moon, the computer...none of the above. Actually it was the MUTE button on the TV remote.

Back in the 70's Congress passed a law saying commercials couldn't be louder than the program. Obviously the FCC is not enforcing that law. Probably for political reasons. The big companies and advertisers are lining the politicians pockets and bank accounts with PAC money.
That same congress is the one who tells the FCC what to do.
As usual the taxpayers and citizens are the losers when it comes to Congress representing us as opposed to special interest groups.
I guess if you reflect back and think about the most important event of the 20th century might be; a new medicine, landing on the moon, the computer...none of the above. Actually it was the MUTE button on the TV remote.

Eh? I'm sorry, the words to this report is too loud! I'm just wondering if the advertisers are going to be forced to tone down their audio ads, will they retaliate by closed captioning in CAPITAL LETTERS?

i have an additional problem with commercials besides being louder....some commercials hurt my dogs ears and she howls in pain and we have to dive to mute the commercial....only certain commercials do it...e.g. campbells soups... among others......i dont know if it is caused by high frequency or what....would love to find a solution to this problem...and my dog would certainly appreciate it.....

I propose that a law be passed that all audio transmissions (TV,DVD,TAPES,DISCS,.RADIO PROGRAMMING ETC.) be at a standard level. Let us change the volume to suit what we consider to be a comfortable level!

Not only are commercials loud, they are getting longer with several advertizers in a row. We used to switch channels during commercials, but they soon caught on to this and most channels have the commercials on at the same time. In addition to all these tricks, they are waiting for the program to get underway before blasting us. Less commercials on the hour. Have you all noticed this?

Interestingly, when TV was first introduced back in the late 40s, a poll showed that the general public would not approve of advertizing on TV.

What happened? Noe the commercials are almost as long as the program. By the time the commercial is over, I sometimes forget what I was watching.

News Flash!!! Soviet missles headed for the U.S.........but first a word from our sponser.

Three Cheers for British Regulators!!! We need regulations like that here in the States!! However, since the Republikans, in their orgy of deregulation, got rid of the standard that television operate in the public interest and got rid of the limits on the amount of commericals per hour of show, I would not hold my breath waiting for this to happen. Vote them out this year!!!

Believe it or not...There is a control more powerful than the remote control, it's called self control. Turn the television OFF. Think of all the possibilities; you could go for a bike ride, sit in the sun, go shopping (spend that new goverment "boost the economy check") or take a nature walk and take the dog too. I realize that it is more difficult, but the rewards could be amazing! =)

To K.P. I agree totally. I find myself reading more also.

I HATE COMMERCIALS

I do not just press the mute button. I change the channel.Broadcasters. If you allow advertisers to annoy me, I shall vote with my feet, and tune in to your competition. If your competition is also rude, then I shall turn off the set and read a book. I do not cede anyone the right to enter my home and irritate me because some pervert with a psych. degree thinks that is how to trigger memory and manipulate spending patterns. NO! it triggers ANGER and this Irish American does not submit to abuse.

Now what will Billy Mays do for a living. Not that anything he was screaming about was all that great to begin with...

MY FAMILY,FRIENDS AND NEIGHBORS ALL PUT THE TELEVISION ON MUTE WHENEVER A COMMERCAIL COMES ON....SO THEY ARE ACTUALLY LOSING BUSINESS FOR THE PRODUCT THEY ARE ADVERTISING...KEEP THE NOISE DOWN PLEASE.