Skip to Content

AOL Tech

Computers

Get Your Wi-Fi For 'Free,' But You Still Pay a Price



Wherever people go, from airports to hotels to coffee shops near home, Wi-Fi access is being offered for free, for a price.

A contradiction, you say? Let's take a look.

As an answer to the consumer expectation that wireless Internet access be given for free, many business that previously charged a fee for hourly or daily Wi-Fi use have been switching over to service models that combine a kind of advertising-supported access, a loyalty program or a combination of the two.

Airports, such as Denver International, switched from a paid to an ad-supported model last November and the Starbucks chain this spring is switching its Wi-Fi offering from a paid service provided by T-Mobile to service offered by AT&T that gives two hours of free Wi-Fi access per day to customers who use a Starbucks loyalty card at least once per month. (The company says most people only use one hour of service at a time.) Those without the loyalty card still have to pay a fee of $3.99 for two hours or $19.99 for a monthly unlimited access plan.

Clearly, a little caffeine and the free access option are the way the company wants its jittery clientele to go.

Airports and hotels that have switched from a paid to an ad-supported model have seen wireless use increase dramatically, and according to an article last week in the New York Times, the revenue from the advertising outpaces what they previously made by charging customers for the privilege. [Source: The New York Times]

Switched Video

Follow Switched on Twitter

Deals of the Day

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

  • Home Audio Reviews
  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.3 out of 10

    LG VX6000 (Verizon Wireless)
    Compact and stylish; impressive battery life; solid audio quality; sharp color screen; built-in camera; USB ready; affordable. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.3 out of 10

    Nikon D3 (body only)
    Full-frame sensor; well designed, pro-level weather-sealed body; very low noise, even at extremely high ISOs; fast. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

  • Desktop Reviews

    8.5 out of 10

    Apple iMac (24-inch, 2.8GHz)
    A minor specification update results in some significant performance gains; graphics upgrade an option on this 24-inch model; sleek, polished design didn't receive an update, but we won't start clamoring for a new design until the current one is at least 12 months old. Full Review

Featured Galleries

Nissan Land Glider
Vintage Keyboards
Retro Computer Logos
Vintage Computer Festival
Motorola CLIQ
iPod touch
iTunes 9
Video iPod Nano
The Beatles: Rock Band

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources

Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Urlesque

Fanhouse Main

WalletPop

Gadling