Users Spend More Time on MySpace Despite Slipping Traffic
Social networking is one of the biggest Internet phenomenons of the last few years, and it's still MySpace that dominates the online social networking landscape, according to Web measurement firm Hitwise. As reported in ReadWriteWeb, MySpace takes the top traffic prize with 73.82 percent of all social networking traffic. Facebook only garners 14.8 percent of social networking traffic. Other sites take no more than two percent share, so this is really a tale of two brands.
The real story here, however, isn't who is on top traffic-wise but how long that traffic stays on a site. So, while traffic has slipped for MySpace by five percent during the last year, the average amount of time active MySpace members spend on the site has increased by a whopping 73 percent. So that means the members who do stick around really, really do stick around. [Source: ReadWriteWeb]
