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HDTV Now In 25% of US Households

by Tim Stevens on April 25, 2008 at 11:40 AM

One In Four U.S. Homes Own an HDTV, Fewer Have HD Programming

With electronics showrooms full of seemingly nothing but flat-panel displays, it'll probably come as no surprise to you that penetration of high definition televisions has finally reached 25-percent. A 5.5 million-set buying spree ahead of the Superbowl last year pushed sets over the quarter mark. A big flat-panel was definitely the thing to have for the big game (as well as beer and chips and etc.), but would you believe that, by some accounts, only half of those with high-def sets actually have high-def programming being piped into them?

That's according to one recent ABI Research study, which found only 56-percent of those with HDTVs are subscribing to high-def programming packages. However, another study, by Magid & Associates, puts the mark at 70-percent, so it's safe to say that these numbers are perhaps a bit unreliable. If you believe the latter study, it also says that 18-percent of HD owners are connecting their sets to high-definition consoles like the Xbox 360 and PlayStation 3, meaning for many high-def gaming is a strong selling point.

What about the rest, who are seemingly bereft of HD content? Surely some are pulling in signals over the airwaves, but others apparently don't care; they just like the "the sleek and contemporary appearance" of newer TVs. We can't help but think they don't know what they're missing. [Source: BetaNews]

Tags: breaking news, BreakingNews, flat-panel, HDTV, Superbowl

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