Sales of Wii Games Lagging Due to Untraditional Fan Base
A Wedbush Morgan analyst, Michael Pachter, quoted by the New York Times says "It reflects the broadening of the demographic, Nintendo's market doesn't feel the same sense of urgency to buy every game that's coming out."
In addition the usual advertising channels that video game companies use to reach their consumers, fail to reach the Wii's nontraditional fan base. The result is critically acclaimed games, like Zach and Wiki have been flops, while Wii Play, a game that comes free with an additional controller, is the second highest seller on NPD groups top selling games list.
This could mean trouble for games targeted at the so called "hard core gamers", but other games like the soon to be released Mario Kart, or Wii Fit will hopefully be more popular with these nontraditional gamers. In fact Nintendo is betting on Mario Kart being a bridge game that will reinvigorate Wii users, and convince them to spend more on wii games. In the meantime we hope your grandpa doesn't get Wii-itis from too much Wii bowling. [Source: The New York Times]
