Apple Questions NYC's GreeNYC Program and Logo
New York -- 'The Big Apple' -- has filed for a trademark for it's new GreeNYC logo that is being plastered on the city's new hybrid taxis and buses. Thats the logo above, the infinity sign as an apple, with stem and leaf. Next to that is the Apple (formerly Apple Computers) logo. The silver apple shape with a leaf and a bite taken out of it.
Apple thinks the GreeNYC logo is a bit too similar to the Apple logo and has asked that the city's trademark request be denied. Apple claims the new logo will cause confusion and "seriously injure the reputation which [Apple] has established for its goods and services."
But before we go off carrying torches and pitchforks to Steve Jobs' front door perhaps we should see what a patent lawyer has to say about it. Nilay Patel at our sister site Engadget says that this is actually standard practice. Thousands of these types of petitions are filed every year by just about every company out there. Its part of the initial 30 day vetting process of any trademark request. In the end Patel seems to think its likely that Apple and the city of New York will come to some licensing agreement and everyone will just forget this ever happened. And we were really looking forward to forming an angry mob...
We still think this is a bit absurd. New York has been known as the Big Apple since the 1920s, more than 50 years before there was an Apple Computers to speak of.
From Wired and Engadget
- NYC Hopes to Launch Subway Text Message Alert System
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- Does the Media Love Apple Too Much?