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Apple Questions NYC's GreeNYC Program and Logo
New York -- 'The Big Apple' -- has filed for a trademark for it's new GreeNYC logo that is being plastered on the city's new hybrid taxis and buses. Thats the logo above, the infinity sign as an apple, with stem and leaf. Next to that is the Apple (formerly Apple Computers) logo. The silver apple shape with a leaf and a bite taken out of it.
Apple thinks the GreeNYC logo is a bit too similar to the Apple logo and has asked that the city's trademark request be denied. Apple claims the new logo will cause confusion and "seriously injure the reputation which [Apple] has established for its goods and services."
But before we go off carrying torches and pitchforks to Steve Jobs' front door perhaps we should see what a patent lawyer has to say about it. Nilay Patel at our sister site Engadget says that this is actually standard practice. Thousands of these types of petitions are filed every year by just about every company out there. Its part of the initial 30 day vetting process of any trademark request. In the end Patel seems to think its likely that Apple and the city of New York will come to some licensing agreement and everyone will just forget this ever happened. And we were really looking forward to forming an angry mob...
We still think this is a bit absurd. New York has been known as the Big Apple since the 1920s, more than 50 years before there was an Apple Computers to speak of.
From Wired and Engadget
Related links:
- NYC Hopes to Launch Subway Text Message Alert System
- Apple Fans Show Feelings of High Superiority, Low Modesty
- Does the Media Love Apple Too Much?
Comments
4
Subscribe to commentslukfor4Apr 3rd 2008 10:24PM
For Christ's sake, NYC tries to take a step towards a healthier environment and all Apple can do is criticize them...
drywaterApr 4th 2008 12:28AM
Apple claims the new logo will cause confusion and "seriously injure the reputation which [Apple] has established for its goods and services."
A new product: Ignorance now with more unwarrented self importance
What a joke. They seem to be the ones confused and they are injuring their own reputation by having their robot lawyers filing itrademark rejections. Seriously though who cares if it's an apple? Yes believe it or not ladies and gentlemen, there is more than one apple in the world, amazing no?. Or is it that they want a cut of money for everything like they do for music?
alexApr 4th 2008 5:08AM
The only thing that seems to be the same is the fact that both logos are apples. They are very different and I don't see how somebody can confuse two white ovals on a black background, a stem and a leaf on it's left and of course it's label on the bottom of the logo for NYC. The Apple Computers logo is silver/grey, no stem and has a bite on it's right side(so it seems), or a chunk missing on it's right if you will. Apple will lose, just a matter of time. I agree that this will be forgotton.
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