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Sony to Provide Live Movie Channel to AT&T Cell Phones

by Will Safer on April 1, 2008 at 01:11 PM

MediaFLO USALive TV has long been promised to mobile phone users but a lack of inspiring content has been one element in the equation that has slowed down adaptation in the United States. Mobile phone users in Asia are already well-accustomed to watching live, digital TV content over their devices and now Sony Pictures Television is hoping that its stable of movies will encourage consumers in America to do the same.

Sony Pictures Television has announced a deal with AT&T and MediaFLO USA to provide movies and other content to the newly announced AT&T MediaFLO TV over a channel that will be called PIX.

Some of the first movies on offer will be hits such as 'Ghostbusters,' 'Philadelphia' and 'Stand By Me.'

Since the content will be broadcast rather than delivered on-demand, the viewing experience will be similar to watching shows on regular TV -- which means the content is on a schedule, so it's possible to miss the beginning of a show if you tune in while its already in progress. Sony isn't worried about this because the company believes most people will have already seen these movies, and the goal is to provide quick entertainment rather than launch new content.

Other channels available over AT&T MediaFLO will be provided by NBC, CBS, ESPN and Nickelodeon, which will present modified versions of their programming (similar to what they already offer for Verizon's VCast TV service, which came out last year).

Sony is also looking to other mobile carriers to develop content channels.

From Reuters and Engadget.


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Tags: ctia, ctia 2008, Ctia2008, mobile tv, MobileTv, Sony

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