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Apple Considering Unlimited "All You Can Eat" Approach For iTunes

by Thomas Houston on March 19, 2008 at 06:44 PM


Apple is participating in talks with major record labels about new music distribution models, and the company is considering offering unlimited access to the iTunes Music Store at a premium. Unlike the current pay-per-download (a-la-carte) distribution model, the new model would enable music fans to purchase an Apple music device loaded with unlimited access to the entire iTunes store (over 6,000,000 songs).

This approach to music access is similar to Nokia's "Comes with Music" deal with Universal Music, where the cost of the unlimited music subscription is built into the cell phone. Apparently, the latest word from the talks is that the negotiations hinge on the price that Apple would pay for unlimited access to the labels' music libraries.

From FT, AOLNews, and Engadget



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Tags: apple, itunes, music

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