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Google Layoffs May Come Following Ad Firm Aquisition
Google, the Internet company that seemingly can do no wrong nor make any missteps, is preparing to engage in one of the most time-honored and well-practiced activities of the Web era: the layoff.
With its acquisition of Internet ad firm DoubleClick now approved by European regulators, Google is set to commence the full integration of this early Web success into its strategic and administrative system, which will likely include reducing the company's size, at least where positions are redundant or deemed outside the Web giant's new goals for serving up ads online. According to a memo by Google CEO Eric Schmidt posted yesterday on the Google blog, "there will be reductions in headcount." Most of the layoffs will take place in the U.S., according to the memo.
While the culture of Google is one of continual, almost unabated growth, the culture of DoubleClick is storied with the looming threat of layoffs, at least from its expand-and-contract days through the early Internet boom, bubble and burst phenomenon. This is not to say that all of the possible layoffs will come from the DoubleClick side, as Google will have to determine who among its combined workforce is most valuable to the venture.
The integration of DoubleClick's ad serving technology and reach will have a significant impact on Google's repertoire of online advertising tools, which let people submit ad campaigns online without the help of a salesperson.
Google's goal with this acquisition is to better compete with companies like Yahoo! which have much stronger capabilities with banner and multimedia ads. Google's strength has been with highly personalized and targeted text ads, which Web users seem to appreciate because they are unobtrusive and contextual.
From Official Google Blog (via Infectious Greed by Paul Kedrosky)
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Comments
26
Subscribe to commentsLeslieMar 13th 2008 11:30AM
Oh, puhlease! Layoffs are sometimes a necessity when companies merge. If DoubleClick had been run correctly (lean and mean), the layoffs might not have been necessary. It's very rare to see a merger where a few layoffs are done (Cisco is a good example of a company that makes every effort to avoid layoffs). Google is doing what they should do in order to run the business - eliminate redundancy. Crap happens, people. The days of staying with a company until retirement are OVER. I was with a company for 17 yrs and was laid off (happily) after a huge corp. merger last year. There are lots of jobs out there - you just have to know how to look for them.
FredMar 13th 2008 11:59AM
I can't blame them for cutting costs in the US. We treat businesses very bad here, though everyone thinks different. The CEO's and anyone not getting a "paycheck" are taxed at 33% - 45% on their income. Then they match the taxes of everyone they employ. Businesses are taxed out of this country, and even given incentives to move out. So until we change our tax code watch them run. Of course, our trade agreements need worked over too. To trade with countries that treat their people horrendously has got to stop.
SWMar 13th 2008 1:46PM
I agree with some of the above comments. I never jumped on that Google bandwagon. I always use Yahoo.
Roger FultonMar 13th 2008 1:36PM
....and the beat goes on. When Facebook neophite founder barely in long pants suddenly goes public, hires a chauffeured limo and moves into Park Avenue we should not be surprised.
Lunching with the "Donald" may be next on his list, page one news, and no surprise to those of us who have seen and felt this disappointment all before.
BertieBMar 13th 2008 2:32PM
I am hearing "Googles job is to please the share holders", "Layoffs happen" bla bla bla...
Then we have workers who make money here, then send it back to what every country they are from.
Soon, who will be buying in America! We won't have any money to spend except on bare neccessities like $4.00+ gasoline.
DavidMar 13th 2008 10:59PM
Get yourself free of debts,,have no kids or wives,,live with the folks asap citizens..This aint no country for old white people....Good Luck..(I got mind )