It's Official: Toshiba Ducks Out of Format War - R.I.P. HD DVD
Or does it? Having offed HD-DVD on the high-def front, Sony's format now must face off against two even stronger competitors: Downloadable films such as those offered by Netflix and iTunes, and the humble DVD, which is still selling like hotcakes even among owners of high-definition televisions. But, now that there is a clear choice, the landscape may change quickly.
Industry reaction is, for the most part, a big sense of relief that this format war didn't drag on any longer. Forbes is saying that the real winners are the retailers, who can now tell consumers without a doubt which high-def format they should put their money on. For its part, Microsoft, which early-on threw its support behind HD-DVD -- both with an add-on for its Xbox 360 and also by providing some of the technology used within the encoding of the discs -- is saying that the death of the format will do little to impact the success of its console. Hedging its bets by not building an HD-DVD drive into the console itself is finally looking like a smart move, and many industry pundits are now wondering just how long it'll be before there's a Blu-ray add-on for the Xbox 360.
We're inclined to think it'll be awhile before we see that, but anything is possible.
From Toshiba, Forbes, and BetaNews
- Final Blow to HD-DVD From Toshiba?
- Netflix Pre-Empts Apple With Unlimited Movie Downloads
- Movie Rentals Hit iTunes (Plus, a New Apple TV)