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BBC Coming to iTunes

by Thomas Houston on February 19, 2008 at 05:40 PM


Following today's announcement that iTunes is now among the top 10 US record sellers, the BBC will be offering its programs through Apple's iTunes Music Store as part of continuing efforts to expand its content outside the borders of the UK.

Currently, BBC programs are made available on the free, UK-only iPlayer application after airing on TV, and short clips and previews are available on the BBC YouTube Channel. The new deal with Apple outlines the BBC's plan to offers at least 10 series through iTunes, including "Life on Mars" and "Ashes to Ashes." Simon Danker, director of digital media at BBC Worldwide, said, "We want to give audiences a wide variety of options on how and where to view their favorite BBC shows." Once purchased and downloaded, users will be able to view the content in iTunes and on iPods, iPhones, and Apple TVs.

While we're encouraged by the BBC's first step in making this content available worldwide, we're hoping that more of the enormous BBC archives will be opened up and made available on iTunes soon.

from BBC News

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Tags: apple, bbc, itunes, television

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