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Travelodge Hotel Chain Debuts Futuristic PJs to Help Guests Sleep

by Will Safer on February 6, 2008 at 01:37 PM

Travelodge's sleep suit


The Travelodge hotel chain in the United Kingdom is rolling out a new test program aimed at helping people get a good night's sleep. The method for giving guests a better snooze experience? A futuristic set of pajamas made from a material called Dermasilk, which is supposed to feel like a second skin.

According to a statement by Travelodge, the Dermasilk sleep suit "allows the skin to breathe, regulates body temperature (in hot and cold conditions) and maintains the skin's moisture balance." The Dermasilk is made from natural knitted silk, which the hotel chain claims controls body odor and is good for people who may suffer from skin disorders such as eczema and dermatitis, since it reduces the symptoms of itching and scratching.

The chain conducted a survey of 3000 British adults and found that:

  • 23 percent of Brits said they suffer from itchy night clothes which stops them from getting a good night's sleep
  • Being too hot / cold is a common complaint for Brits with 66 percent confirming their body temperature changes constantly throughout the night which affects their sleep pattern
  • More people feel too hot (54 percent) in comparison to feeling cold (35 percent) while sleeping

Travelodge UK's sleep suitThe sleepwear, which looks like something out of a sci-fi movie (maybe 1971's 'THX-1138' starring Robert Duvall), is made up of leggings, a long sleeved tee-shirt, gloves, socks and a facial mask and comes in small, medium, large and extra large sizes. Guests can choose to have the sleepwear provided when they make their hotel reservation, and they get to keep their new jammies if they like the new slumber experience.

What are some other interesting tidbits revealed by Travelodge's survey? Well, women are willing to look less desirable in bed in order to keep warm. Plus, wearing "passion killer" socks are more favored by women at 23 percent, which is more than double in contrast to men wearing socks to bed at just 11 percent. Men are simply more interested in keeping warm.

Travelodge seems quite interested in helping its guests get a good night's sleep, and has a separate program to provide MP3s that you can listen to just before going to bed called "Nodcasts." Titles include:

  • Assertiveness Nodcast – how to say what you want and get it
  • Confidence Nodcast – how to get a "can do" attitude
  • Communication Nodcast - how to make more friends and influence more people
  • Stress Nodcast – how to combat anxiety and relax
  • Motivation Nodcast – how to overcome inertia and seize the day

Give them a listen -- you can download the Nodcasts here.

From The Daily Mail and Travelodge UK.


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Tags: British, Dermasilk, England, hotel, prototype, sleep suit, SleepSuit, Travelodge, United Kingdom, UnitedKingdom

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