HD-DVD Going the Distance With $2.7 Million Super Bowl Spot
Rocky always refused to go down, even if his face got beaten into Hamburger Helper. Despite looking like Rocky sans the steadfastly loyal fan base, the folks behind HD-DVD are trying to get that cinematic comeback-when-the-chips-are-down win... or at least some sort of moral victory.
Wired reports that Toshiba, one of the companies that's backing HD-DVD, has paid $2.7 million for a 30-second commercial airtime spot during this Sunday's Super Bowl. This is very strange news indeed, considering most people -- including consumers in January -- have already decided that HD-DVD is dead.
Perhaps this is Toshiba's way of saying that it's going the distance, no matter the facts. Maybe the HD-DVD player manufacturers are determined to carve some sort of new niche as the cheaper, downmarket alternative to Blu-ray's pricey and flashy product. Time to cue the inspirational soundtrack...
From Wired
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Reader Comments (Page 1 of 1)
Dean @ Jan 29th 2008 9:34PM
HD is a dead format.Toshiba is incredibly dumb pouring millions into a rejected product. Low prices will not save this product.It is very good,but the consumers have spoken.Lights out !