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HD-DVD Going the Distance With $2.7 Million Super Bowl Spot

by Alon Avdi on January 29, 2008 at 05:37 PM



Rocky always refused to go down, even if his face got beaten into Hamburger Helper. Despite looking like Rocky sans the steadfastly loyal fan base, the folks behind HD-DVD are trying to get that cinematic comeback-when-the-chips-are-down win... or at least some sort of moral victory.

Wired reports that Toshiba, one of the companies that's backing HD-DVD, has paid $2.7 million for a 30-second commercial airtime spot during this Sunday's Super Bowl. This is very strange news indeed, considering most people -- including consumers in January -- have already decided that HD-DVD is dead.

Perhaps this is Toshiba's way of saying that it's going the distance, no matter the facts. Maybe the HD-DVD player manufacturers are determined to carve some sort of new niche as the cheaper, downmarket alternative to Blu-ray's pricey and flashy product. Time to cue the inspirational soundtrack...

From Wired

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Tags: Blu-ray, breaking+news, format war, FormatWar, HD DVD, HdDvd, top, Toshiba

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