Buyers Save Billions On eBay, Study Finds

Buyers save billions of dollars a year on eBay. You knew that, and you probably didn't need a pair of researchers from the University of Maryland to tell you that, either. But just in case there was any lingering doubt, a pair of statisticians who looked at financial data from 2003 and 2004 came up with the numbers $7 billion and $8.4 billion in consumer savings each of those two years, respectively. If the increase in saving continued increasing in a linear fashion, estimates put the 2007 eBay consumer savings at around $19 billion.
The consumer savings is actually a measure of what researchers call "consumer surplus," the difference between the most a buyer was willing to pay for a product or service and the actual ending price. On eBay winners, pay only the next increment over the second highest bidder, which keeps prices lower than in many other forms of auction.
From ZDNet
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