Blu-Ray Disc Player Sales Skyrocket
It appears that the high-definition disc format war between Blu-Ray and HD-DVD is nearing the mop-up stages, as Blu-Ray sales have accounted for 93% of the market share for set-top players since the second week of January. Coming on the heels of Warner's announcement to support Blu-ray rather than its rival, HD-DVD, these figured indicate that HD-DVD could be in its death throes. Interestingly, sales were almost evenly split during the first week of January, before the Warner announcement.
While the numbers suggest that the general public is taking the pragmatic approach in supporting the supposed victor, HD-DVD nevertheless continues to insist on business as usual. One aspect of the issue to consider is whether or not the mainstream media bears some responsibility for the skewed sales, as most media outlets reported the Warner story as the nail in HD-DVD's coffin. Did the media "make" news which the public followed? You decide, but it may be a moot point if Blu-Ray continues to enjoy its current market share for DVD players.
From The Digital Bits Via Engadget
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Reader Comments (Page 1 of 1)
Jeff @ Feb 15th 2008 9:37AM
Um, isn't this a bit skewed by the fact that Bluray players were given away for FREE with the purchase of certain HDTV's?