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Disney Launching Cell Phone Service in Japan

by Terrence O'Brien on January 23, 2008 at 03:17 PM

Disney Launching Cell Service in Japan
Disney is planning on giving the mobile phone market another shot, even though its Disney Mobile service, the result of a deal with Sprint Nextel, failed to garner enough business in the US. This time, though, Disney is taking its wares overseas to Japan and targeting an older audience 00 namely, adult women. Disney stuck a deal with Softbank Mobile, one of the largest mobile service providers in Japan, to provide all of the back-end, including customer service, on-deck content, and sales.

Disney, which is particularly popular among twentysomething females in Japan, will offer three phones at first, all of which will be more sleek and stylish than the plastic, cartoonish offerings that were available in the U.S. Subscribers will be able to customize their phone with Disney-related wallpapers, ringtones, videos, and games.

The service is set to launch March 1, but pricing for equipment and service was not available at press time.

From Wall Street Journal

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Tags: cell phone, CellPhone, disney, japan, mobile

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