Apple Fans Show Feelings of High Superiority, Low Modesty
Apple fans are usually easy to spot. Maybe it's the trendy glasses or the messenger bag with the iconic Apple logo stitched on the side. Maybe its the way they cradle their iPhone gently. Maybe it's how they laugh at you every time you mumble something about your PC crashing. This has led to certain ... stereotypes being applied to Mac users, stereotypes largely reinforced by Apple's own advertising. Now those stereotypes have received some (debatable) scientific backing, with a recent personality study given to Macworld attendees showing some revealing findings.
The study was given to 7,500 people at the show, and the results depict Mac users as "more liberal, less modest, and more assured of their own superiority than the population at large." The study rated individual personality traits as "high" or "low" depending on the responses. Interestingly the findings show that participants had low modesty and high superiority but also have low self-esteem, an interesting combination that some could say results in a somewhat defensive position. Also interesting that, contrary to other stereotypes, Mac users did not rate high in creativity.
We're hoping a similar study is performed at the next Microsoft press event to see just how things compare and give a different perspective on this Mac vs. PC war that has been raging for decades. Any guesses on how PC users would score? We're thinking high in patience and low in bravado.
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