Blockbuster Stock Tumbles After Apple's Movie Rental Announcement
Blockbuster has been struggling to compete with Netflix mail order rentals and online content deliver, which was made completely free and unlimited to subscribers ahead of the anticipated debut of iTunes' movie rentals. Over the past several months, Blockbuster's web site traffic has dwindled, stores have closed, and massive layoffs seem unavoidable. The national movie rental chain's stock prices are about half of what they were as recently as November.
Instead of stemming the tide Blockbuster just seems to be slipping faster and faster into a footnote in content delivery history. The iTune's rentals may just be the nail in the coffin.
- Movie Rentals Hit iTunes (Plus a New Apple TV)
- Netflix Seeing Four Times as Much Traffic as Blockbuster
- Blockbuster Heading for the Dustbins of History?