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Philips Wants to Get In Touch With Its Feminine Side

by Terrence O'Brien on January 7, 2008 at 11:06 AM

Philips Gets In Touch With its Feminine Side
Philips overhauled its consumer electronics division on January 1, combining several of its departments into the new Consumer Lifestyle branch. Along with the new name came a new focus and a new design aesthetic. Accordint to Philips, the tradition sharp angles, buttons galore, and blinking lights of traditional "masculine" consumer electronic design have been replaced with softer looks and rounded edges in hopes of appealing to the quickest growing segment of electronics consumers -- women.

As part of the effort to rope in these new consumers, Philips unveiled its Design Collection of home electronics, including a one-piece home theater system that packs an upscaling DVD player and 5.1 surround sound into a single strip.

But the new (to American shores) Aurea is the epitome of Philips' new design philosophy. The rounded white bezel extends the colors on screen onto the wall behind it, blurring the line between the television and its environment (or so Philips says -- we'll need to take a closer look and get back to you).

The New Look of Philips



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Tags: ambilight, aurea, CES, Design, design collection, DesignCollection, philips

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