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Netflix and LG to Bring Digital Movies to your TV

Netflix Teams Up with LG to Bring Digital Movies to your TVAfter leaving Blockbuster in its dust, Netflix is looking to expand its reach beyond the decidedly low-tech DVD rental business. Sure, Netflix.com has its Watch Instantly feature, but that still requires a PC to stream digital content in questionable quality. Cutting out the computer is an important step in seamlessly integrating your digital content and your home theater. To that end Netflix is teaming up with LG to stream movies and TV shows straight to LG's upcoming line of Internet-connected HDTVs and combination Blu-ray / HD DVD players.

The Netflix deal is looking to one-up Amazon's deal with TiVo to stream films from its Unbox service to TiVo set top boxes. Netflix's likely hope is that it can ultimately ditch those costly red envelopes.

From the New York Times

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