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Movie Rentals Finally Coming to iTunes

by Terrence O'Brien on December 27, 2007 at 03:49 PM

Those long-rumored movie rentals are finally coming to iTunes. Reports have been coming in that Twentieth Century Fox and Apple just signed a deal that will put content from the movie studio up in the online media outlet for rent (in addition to straight out purchase).

Details are slim at the moment, but it is reported that Fox has been granted some flexibility with pricing, meaning newer films may be priced higher than those from the current iTunes movie catalog.

In addition to the availability through iTunes, the deal will also allow Fox films to be easily transfered to a computer or iPod using Apple's FairPlay DRM scheme.

The deal is expected to be officially announced at the January 14 MacWorld Expo.

From Engadget

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Tags: fox, ipod, itunes, movies, rentals

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