LCD TV Prices to Dive Even Lower in 2008

While all the focus in consumer tech is on Blu-ray vs. HD-DVD let's not forget the other ongoing format war: LCD vs. plasma TV. While the high-definition disc war makes trouble for consumers (which format to choose?) the competition in flat panel displays only helps us because continued efficiencies in manufacturing processes make these TVs more affordable.
Look no further than the report by research firm DisplaySearch on the expected drop in prices for larger-size LCD panels in the coming years. To this point, the plasma TV makers, and primarily Panasonic, have counted on LCD being too expensive in the larger screen sizes, basically 37 inches diagonally and above. Now, if DisplaySearch is right, by 2010 production costs for a 32-inch HD LCD TV will drop below $400, a 42-inch full HD panel to below $600 and a 52-inch full HD panel to below $1,000. (Note: production costs don't necessary equate to final costs on the retail store shelves.)
Plasma TV proponents have maintained that for screen sizes 37 inches and above their technology is the best – both in terms of cost and quality. LCD has dominated the smaller screen sizes – meaning everything from small screens on digital cameras and cell phones to TVs measuring up to 32-inches diagonally – but the real test is to go large.
Companies like Sharp are counting on diving LCD prices and expansion into the larger sizes – and ultimately into consumers' homes. Sony stopped marketing plasma TV in 2006, instead banking on LCD. Samsung and Panasonic, among others, market both kinds of devices – but it is no secret that Panasonic has bet its future on large plasma displays coming out on top.
If the plasma TV manufacturers are not able to similarly push their production costs down in the coming years, will this mark the end of their dominance in the larger screen sizes? Only time will tell.
We expect prices to drop for both technologies, whether due to manufacturing efficiency or retail competition. The consumer benefits. Stay tuned.
From DigiTimes
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Comments
68
Subscribe to commentszahipediaOct 20th 2008 12:45AM
I think it's a good news.
it will increase the people buying power.
Here is a similar article.
http://www.zahipedia.com/2008/10/19/falling-prices-for-lcd-screens-predicted/
mlbarnwellJun 15th 2009 1:34PM
has anyone heard about toshiba going into bankruptcy? i wouldnt be sorry about it..just curious, and hoping it is true.
DavidDec 27th 2007 6:11PM
Okay, so when are the PROGRAMS going to get better?
BTW: "You're Fired" is NOT a "classic TV catch phrase."
icewater199Dec 27th 2007 11:33PM
You failed to mention DLP TV's, did they all of a sudden fall out of favor?
A DDec 28th 2007 1:54PM
And OLED will trump all these technologies.
Too bad the lying bastards from Asia will screw us out of any chance that they can be made in the US. Don't think they are liars? Look at the phony interest rates they've played with for the last few decades. Thanks to the phonies in elected office, they are looting this country while these "representatives" are getting thier pockets filled by the Asian liars.
NewLiFi from PanasonicDec 29th 2007 3:30PM
I have been researching new plasmas, new LCD, Microdisplay, DLP, and finnaly after my son purchased 2 different plasmas(beware of the burn-in), one LCD(flickered in middle of screen when changing scenes of movies and games), I decided to go with the LiFI from Panasonic LCD TV. It is so great a tv so far. No CONS as of yet. Panasonic PT-56LCZ70, 56"diagonal 1080p LCD TV. A great number of features and uncompromised quailty for the price. Its only about 16.5' deep, while this isn't necessary a con, it isn't as deep as some of the predecessors nor nearly as heavy. Would recommend to anyone who needs or wants a large TV.
cme4brainDec 29th 2007 8:05AM
Rear projection TV's, especially DLP, are great sets for the money, and have the best picture IMHO. However, the price drop of LCD and plasma have allowed flat screen prices to approach rear projection, and it appears that the public wants a poorer flat screen picture over a better, but larger, rear projection TV. The "gee whiz" factor of a wall mountable flat screen seems to be more of a purchase factor over picture quality.
Daniel GauntDec 30th 2007 2:24PM
Technoloogy prices always fall! it's hardly big news. I'm waiting for the ps3 to come down in price around march 2008...
nothing to do? take a look at my blogs:
http://freeextras.blogspot.com/
http://lifeorsomethingnotquitelikeit.blogspot.com/
http://drrockisback.spaces.live.com/
richard MeachamDec 30th 2007 2:28PM
I have a sony sxrd 50". Where does that fit in in the quality mix?
I have been quite happy with it for 1 1/2 yrs now.
TotoeDec 30th 2007 3:48PM
Rear projection (DLP)has a hot projector lamp that requires a noisy fan. You will not like the noise. Also their angle of view is not good. When you stand up from your chair, the TV will look dimmer. I had one and returned it for a much more expensive plasma.
John AmericanDec 30th 2007 4:38PM
American corporations will continue to look for cheap labor in foreign lands thanks to the minorities in this country sueing for anything and everything !
FACT
John AmericanDec 30th 2007 4:43PM
We have a 60" LG plamma....WOW !!!!!!
Fantastic picture !!!!!!!
marionDec 30th 2007 5:15PM
ANT NOTHING BUT A BUNCH OF MINDLESS TO WATCH ON THESE OLD ONES.WHO WANTS TO PAY MORE TO WATCH IT!
j pDec 30th 2007 5:44PM
Wheres DLP????
patrickDec 30th 2007 5:47PM
I have a Panasonic HDTV and it really sucks. They do not make TV's that lasts longer enough for the money. Never will I buy Panasonic again
RayDec 30th 2007 5:55PM
I remember growing up my dad worked at Westinghouse. They made TV sets with tubes. They were made here in America. Those were good times when people had good paying jobs and they worked hard. Why do we have this free trade ? People right here can make things as good or better than in other countries. It is our fault and we are to blame every time we buy things that are not made in this Country
LizDec 30th 2007 6:09PM
I agree 100% with Ray !!!!!! Seems we share the same background.
debraDec 30th 2007 6:13PM
I rememeber black and white with 3 channels to watch.Tv was free he we were happy.and the shows were much better.All this changing technogly .I can't keep up with it..and im 47.I don't reaaly like change ,.it drives me nuts.lol
bill bDec 30th 2007 6:39PM
NOTHING WORTH WATCHING ON A 12 BLACK & WHITE WHY BUY A LARGE SCREEN TO WATCH JUNK???????????????????????
Jaques BennyDec 30th 2007 6:47PM
The shows weren't any better back when there were only three chanels.....your memory is now that much worse. The fact that there are now 100 or more channels, with 95 crappy shows (per 100) just magnifies the stupidity that mass audiences crave.