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Is YouTube Ready to Overtake Traditional TV?

by Tim Stevens on December 20, 2007 at 09:40 AM

Is YouTube Ready to Overtake Traditional TV?

Just when you thought YouTube was starting to be old news, along comes a survey that the video sharing site is far more popular than ever, and is kicking the pants of its competitors. According to a new survey, 65 percent of those polled watched a video on YouTube this year, up from 42 percent last year. That's a huge jump in popularity, mirrored by a huge jump in page views (shown above). Those page views are also helped by numbers indicating that 42 percent of those who did visit YouTube said they came back to the site "frequently," an increase of 11 percent over 2006.

YouTube's continued success is all the more surprising considering the increased competition in the online video realm from media entities as varied as MySpace and MTV. Those sites have also seen growth, but nothing compared to what YouTube continues to deliver.

Can the site that started it all keep ahead of the younger upstarts, and will it eventually conquer the television networks? We shall see.

From Reuters

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Tags: MySpace TV, MyspaceTv, Studies, Surveys, Trends, YouTube

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