Toyota and Nintendo Team Up for "Elderly-Friendly" Car

The older people get, the harder it is to drive -- reflexes slow, eyesight goes, and one's level of awareness drops as the years pass. These unfortunate realities of aging can make driving a potentially lethal proposition for those getting on in years (not to mention the drivers around them).
Governments, however, are not about to start confiscating drivers licenses when people are old enough to collect social security, so the challenge becomes how to minimize the danger involved with putting those in their golden years on the road.
Toyota is teaming up with Professor Ryuta Kawashima, who worked for Nintendo to develop the DS hit 'Brain Training,' which uses simple and fun puzzles to sharpen the mind and tell you how old your brain is. Toyota and Dr. Kawashima are working on a system that will monitor the moves of aging drivers and help them avoid dangerous behaviors. The ideas currently on the drawing board are an automatic braking system that can curb unnecessary accelerating, a navigation system (duh) and climate controls that will help keep the driver alert and comfortable.
"Ultimately, we hope to develop cars that stimulate brain activity so that driving itself becomes a form of brain training," Dr. Kawashima says. Toyota and the professor hope to have a basic form of the system ready for deployment within five years. Toyota's system isn't the only game in town, though, that is looking to save some lives by keeping drivers alert, Nissan has been working on its Intelligent Transportation System for some time now.
Nintendo has cornered the market on electronics marketed to the elderly at this point. 'Brain Training' and the 'Brain Age' series on the handheld DS and 'Wii Sports' and 'Wii Fitness' have also proven to be huge hits with older consumers looking to dull the effects of aging.
From Daily Mail
Related links:
- Study Shows Video Games Make Senior Citizens' Brains Sharper
- Top 11 Free Brain Games
- Nintendo Targets Women and Grandparents
- Nissan Saving Pedestrians' Lives
- Switched Holiday Gift Guide





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Comments
225
Subscribe to commentsSalDec 27th 2007 1:30PM
To Bob Burnett,
Nothing is all American anymore. Your chevy and many parts of it were either made in Mexico and/or Canada. Go to any American car dealership and read at the bottom of the sticker where you will see where the vehicle was made showing its not 100 percent American made. The vehicle may have been assembled in America but, again it was not totally made in America.
reenieDec 27th 2007 1:41PM
No one over the age of 70 should be behind the wheel of a car. How many times have you heard of someone driving into a building, or a group of people saying they "thought" they hit the breaks, or their foot was stuck on the accelerator. Come on............that sounds more like confusion and we don't need any one on the road like that. I've seen too many accidents where the fault was an old driver. I was broadsided by an 80 year old that ran a red light, totaled my new car and I nearly lost any eye. Thanks alot, you old peice of crap !
That' all I'm saying about that.
KrystenDec 27th 2007 1:47PM
Most car accidents are caused from speeding over the limit. Everyone agrees with that right? So my question is this... why make a car that goes 120 mile per hour? i bet there's no highway or road in the U.S. that would allow you to go over 100mph ( though there are many in Europe.) If people want the roads to be a safer place to drive, then the car makers shouldn't make a car that can go over say even 90. If there's any problems with my theory then please don't hesitate to tell me.
GBDec 27th 2007 1:51PM
Courtesy is the key to safety on the road. I used to claim my space and shut out drivers attempting to cut in but what did it really buy me? Just the awareness that I was acting like a teenager. The most stuped on the road- teen age girls with cell phones stuck in their ears and eveybody driving pick up trucks. I am 81 and drive a Jeep GC, I cannot imagine being old enough to drive a Buick.
RubenSlapeDec 27th 2007 2:09PM
All Seniors are not feeble in the mind. I'm 78 and my car insurance has been cheaper as the years roll by. Its less than my 2 sons insurance and they have no points. What does my insurance know that the general public doesn't? Aggressive and impatient drivers should be denied driving privileges---regardless of age.
michDec 27th 2007 1:51PM
christie: that was just plain damn wrong of u 2 write that. 2 KILL AN OLD PEOPLE JUST 2 MAKE THIS WORLD "A BETTER PLACE" IN UR OPINION!!??!!??
that is plain maddness. WOULD U LIKE 2 DIE WHEN U HAVE SO MUCH LEFT 2 DO (like apologize 2 old people)??? U SHOULD GO 2 HELL U FEMALE DOG!!!
but i dissagree w/ most people that teen drivers r the problem. it depends on the teen. like my cousin: she is the worst possible driver...but my friend (hu's 18) is 1 of the best drivers i know...so it really depends.
RICHARD BUCZKOWSKIDec 27th 2007 4:08PM
It's the jerks on their cell phones and those that wait to the last minute to leave for work or some other place who speed, weave in and out and run red lights that cause the majority of accidents.
dr dorothyDec 27th 2007 2:15PM
What about teenage drivers?????? They cause more accidents than old people.
Or what about a car with a breathalizer hidden in it to alert police the driver is too drunk to drive?
windwardDec 27th 2007 2:36PM
Christie's comments were disgusting! Hopefully she'll learn how to spell before she reaches 80!
MarieDec 27th 2007 2:07PM
Actually, there is something for teenage drivers that is available. I believe you can purchase a black box type attachment for their car that prohibits them from going over the speed of 45 mph. This keeps them with in the speed limit of most surface streets and does not allow them onto the highways until they have a lot of driving experience under their belt. My state is in talks to make it mandatory for drivers under the age of eighteen.
TinaDec 27th 2007 3:24PM
I have a Ford Sport Trac and it was made here but is not all American. MY windows come from France and something under the hood is German...And they lied saying it was 100% made in America
SamDec 27th 2007 2:59PM
We do not allow children to drive vehicles because of their incompetence, lack of maturity and skill level.
Yet we allow many seniors to drive who have lost their competence, are losing their eyesight, are losing their hearing, losing their coordination, losing their memory and losing their driving skills.
We can all look the other way and make believe there is no problem and keep allowing our seniors to drive for as long as they want to drive……….but every time one of them drives through a crowd of people and murders young children or through a store window, through a red traffic light etc. etc injuring and killing people………………. WE as a society are all responsible for ignoring this very real problem.
If we are going to allow them to continue to drive we must also make sure that they all increase their insurance coverage for bodily injury to at least 3 million dollars. Most senior citizens carry the minimum amount of insurance allowed by law. In NJ that minimum is just $30,000. So when a senior runs over a crowd of ten people they all have to split the $30,000 to cover their injury costs and lost wages…is that fair?
SamDec 27th 2007 2:59PM
The numbers do not lie...Accident statistics show that senior citizens age 70 and above have far more accidents than any other age group.
RustyDec 27th 2007 7:46PM
After reading some of the comments blaming teens for the majority of accidents for numerous reasons from texting and talking on cellphones, all the way up to saying that all teens that get in accidents were drinking or smoking weed. Making comments like that are just about as outrageous as saying that all seniors are incapable of safe driving due to lack of reflexes, eyesight, hearing, etc. I was involved in a very serious car accident in which a 70+ year old man rear ended me while I was at a complete stop at a red light on a 3 lane wide highway with about 6 or more cars in front of me. He was going approximately 70 mph in a 45 mph zone and never even touched his brakes before hitting me. When the police asked him what happened, he simply stated that he wasn't paying attention to how fast he was going and that he didn't see me stopped at the red light. This accident occured in Central Florida where there seem to be more seniors driving than any other age (just my opinion), and rather than have seniors over a certain age be required to take an eye exam and a driving test to have their license renewed, the wonderful Governor Bush (much like his brother) decided instead to widen the road markings by 2 inches so as to not upset his constituents. Now, I'm not saying that seniors shouldn't be allowed to drive, I'm simply saying that once a certain age is reached EVERYONE should have to retake the vision and driving exam EVERY YEAR in order to have their license renewed. I also agree that there should be restrictions on teens as far as having some kind of cellphone blocking device in the car that deactivates the phones ability to work while the car is in "drive".
JJDec 27th 2007 3:02PM
To Christie and all others who think "old" is an excuse to drop off the earth. It is teenagers who cause many of the accidents on the roads today -- killing themselves and others. Most people who know they are incapable of driving will have the common sense not to drive. Maybe Christie never had any elder person who cared for her, but many grandparents are contributing to caring for and doing for others. If the time comes that you need an automobile to "look out for you welfare and make it easier for you to drive" that is the time you NEED to give up your license on you own!!!!
KMDec 27th 2007 2:27PM
Magazine Car and Travel January 2008 ( AAA )Pge.4
Younger Drivers cause more Accidents, age 18-25
43% of accidents are caused by these people. Seniors are for 7% ONLY.
Seniors appear to make to make more sound decisions about driving safety than any younger person.
Enough said people, go read it, and your bashing of the elderly will once and for all STOP.
It is OUR YOUTH that is the problem nothing else.
MarisiDec 27th 2007 2:31PM
Tell the car makers to REMOVE all the Gadgets, simplify the designs and make the cars soundly...
We, of any age, don't need a 'cockpit' design, cars are NOT airplanes or space ships. K.I.S.S.(Keep It Simple, Stupid)...all those knobs are very distracting. Those 'gadgets' are profit-based. Keep the airbags, put in good cup holders, elbow room, simple radio/cd and heater/ac controls. EASY wiper and blinkers. One necessary gadget: Make cell phone usage completely hands-free and voice controlled, so a driver just has to plug their cell phone into the car's cell-adaptor outlet.
KMDec 27th 2007 2:33PM
To WMpotter399
Go read the magazine Car and travel Jan08 page 4.
You will see that it is YOUTH not the elderly causing all the accidents . You sound angry about the elderly which is sad, your picking on the wrong people. I am young and know from my friends firsthand who is to blame for all the misery on the road. The young let there agression and anger out on the Road.
The elderly have nothing to proove, they are calm and value life much more. Enough said.
KMDec 27th 2007 2:38PM
7 % of accidents are caused from the elderly
45% are caused by YOUTH 18-25.
Go read ( AAA)
Car and Travel Magazine January 2008 page4.
than tell me who is to blame, it is clear who.
KMDec 27th 2007 2:44PM
to Clartex
Again I like to remind you to read
AAA Magazine: Car and Travel January 08 Page 4.
YOUTH 18-25 are causing 45% of Americas accidents.
7% is done from seniors, hardly worth mentioning.
Read it, its not coming from me, its a insurance
statistic. Now tell me who is to blame.