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Sleek, Personal Redesign at LinkedIn



LinkedIn -- the social-networking site for professionals -- has announced the debut of its redesigned home page, which features a simpler overall design compared to its now old home, yet allows users to add more personalized information and feeds via movable and editable page elements called "modules."

LinkedIn strives to provide more business-oriented information and networking opportunities than other social network sites, such as Facebook or MySpace, which tend to cater more to younger crowds looking for online diversions and building groups of friends with similar interests.

Facebook has benefited from an open programming environment that lets innovative users create small applications that actually behave like regular Web pages within the Facebook Web site environment. Now, in a related announcement from LinkedIn, programmers will be able to create applications that members can utilize within the site and also bring parts of LinkedIn to their own Web sites and applications.

To this point, LinkedIn has benefited from its reputation as a networking Web site for professionals. While the new home page -- with its multiple options for news feeds and contact updates -- and the new application capability may appeal to many users, it remains to be seen if this makes the site seem only more like its competitors or keeps its target group of core members referring their business associates to sign up themselves.


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