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Netflix Seeing Four Times As Much Traffic as Blockbuster

by Terrence O'Brien on December 4, 2007 at 02:47 PM

Netflix Stops Blockbuster into Submission
It seems as if 'The War' is finally over. Sadly the 'War' we're referring to is not the one in Iraq, or even the HD-DVD vs. Blu-Ray war. Valleywag is ready to declare a winner in the Netflix / Blockbuster face off, and we can't say we disagree.

According to web analytics firm Compete, by the end of October, Netflix was attracting four times as many unique visitors a month as Blockbuster. Since January of 2005 Netflix web traffic has steadily climbed, while Blockbuster's has dropped off.

Netflix's instant watch feature alone has attracted 450,000 users in the month of November, while Blockbuster struggles to get its direct-download service from Movielink off the ground. Adding to Blockbuster's troubles, Apple is expected to launch a movie rental service via iTunes any day now.

The battle between Netflix and Blockbuster has been a long one. But every time it looked like Blockbuster might be gaining some ground, Netflix countered with a move that buried its competition.

From Valleywag

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Tags: blockbuster, movies, netflix, rentals, video, war

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