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Cell Phone Valet Finds Lost Cars at Mall of America

TXT Your Way to your Car at Mall of AmericaAnyone who has been to the gigantic Mall of America outside of Minneapolis, MN knows that the only thing bigger than the mall itself is the seemingly endless series of parking lots that enshroud it. After a few hours of frenzied exploration of two and a half million square feet of shopping nirvana spread across four floors, it's easy to understand why every day dozens of shoppers have a hard time remembering just where they left their cars. This holiday season, a text message service has been launched to help people find their way back to their autos.

The service relies on a number of small kiosks scattered throughout the parking lots and garages that say "Try our cell phone valet." Parkers send a text message to a five-digit number, and then receive a message indicating just where they parked. It's kind of like writing down your parking location on a piece of paper but, well, who can be bothered to do that?

The service is free, sponsored by Philips, who lately have been trying a number of interesting advertising techniques to raise its brand awareness. Previously, the company sponsored an entire hour of '60 Minutes' to run with minimal commercials. It then did the same for an issue of 'Gourmet' magazine. Just what sort of return they'll see on this investment compared to others is anyone's guess.

All we know is we're sticking to online shopping for our gifts this holiday season.

From textually.org

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