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William Shatner and Mr. T Team Up for World of Warcraft

by Terrence O'Brien on November 21, 2007 at 12:01 PM


Everyone figured World of Warcraft (WoW) would be successful in its own right, but no one could have imagined it would become the cultural powerhouse that it is. The massively multiplayer online game's runaway success has lined Blizzard's (the company behind WoW, Warcraft, Starcraft, and Diablo) pockets with boatloads of cash.

So what is Blizzard doing with this deluge of income? Marketing, of course! WoW may be popular, but it is far from reaching the saturation point. South Park episodes alone cannot sell a game.

So Blizzard has wrangled some celebrities to help hock its wares on the TV. Namely, William Shatner and Mr. T. The commercials have the painfully self-aware and ironic celebs talking about their WoW characters -- Shatner as a Shaman, and Mr. T as a night elf "mohawk," or, more accurately, warrior.

Check out the Mr. T Commercial above and the Shatner clip below. Both are also available for download on the WoW site.


Tags: blizzard, commercials, mr t, mr. t, Mr.T, MrT, shatner, warcraft, william shatner, WilliamShatner, world of warcraft, WorldOfWarcraft, WoW

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