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Digital Text Ads Coming to Shopping Carts



For some of us, the supermarket is something of an oasis. The endless rows of celery, chicken thighs, Cheez Whiz -- it's just us alone with that which God has provided for our nourishment, perfectly at home underneath the fluorescent lights. Like heaven, but with a candy aisle. So even better, really.

Now marketers are doing their best to destroy that sanctuary. In the very near future, Modstream is hoping to install bars with scrolling displays onto the handles of shopping carts, to enable food companies to beam messages to us as we peruse the shelves. The companies gain access to a Web-based store profile, enter in a given message, and transmit their ads to participating stores and, ultimately, your eyes. The setup apparently even enables said companies to change their message as they go.

It'll be like, "Sale on Jiffy peanut butter in aisle four!" Then you rush to get to aisle four and you find out that it's the freaking vegetable aisle and before you know it you're getting sprayed by mist.

Grocery shopping will never be the same.

From Engadget

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Tags: Future Tech, FutureTech, Shopping Tech, ShoppingTech, Weird

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