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Download Stats Are Wrong, Says Radiohead

by Tim Stevens on November 12, 2007 at 09:47 AM

Download Stats Are Wrong, Says Radiohead

Last week we reported that, according to ComScore, 62% opted to pay nothing for Radiohead's latest album: 'In Rainbows'. What the company didn't indicate was just how many of those two million actually downloaded the album, which would have given some indication of the statistical validity of those numbers. Now Radiohead itself is stepping forward (or spokespeople for the band anyway) and saying those ComScore numbers are "wholly inaccurate."

Radiohead released 'In Rainbows' online exclusively, going without a proper record label and, more interestingly, allowing downloaders to pay anything they like. This included paying nothing at all. ComScore said that only 38% of people opted to pay more than $0 for the album. But, for its part, Radiohead isn't saying is just what the REAL numbers look like, giving no indication of whether that 62% "freeloader" statistic is high or low.

For its part, ComScore is saying their numbers are correct, explaining there's a "minimal margin of error based on the size of the sample we used and the narrow range of values." But, of course it would say that. Now it's time for Radiohead to step up and hit us with the real numbers.

From BetaNews

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Tags: In Rainbows, InRainbows, Radiohead

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