MatchBox Twenty and Others Release Music on USB Drives
Shhh... you hear that? That's the sound of the record industry grasping at straws. The latest desperate attempt to lure in consumers is selling albums on USB drives. This isn't the first time artists have gone the digital drive route, but the move is getting a renewed push from the record industry.
Universal, Warner and EMI have all announced plans to sell music on USB Flash drives. Details are scant, and there's no word on format, bit rate, DRM-or-not... nothing. All we do know is that they'll pack the drives up with extras like videos, desktop wallpapers and icons. We also know that these drives will be more expensive than their CD counterparts. As you can see from the above picture, the drives will come in fan-friendly wristband forms, for starters.
Earlier this year, the White Stripes dropped its latest album 'Icky Thump' on overpriced, albeit cool looking, USB drives. The band was beat to market by the Barenaked Ladies by a full two years, though. Now, Matchbox Twenty is preparing to release its next album 'Exile on Mainstream' on a USB bracelet.
Willie Nelson, the estate of Bob Marley, the Rolling Stones, and UK group the Fratellis all have also jumped on the bandwagon. However we can save the labels some time by letting them in on a secret: no one buys these things.
From Engadget and USA Today
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