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Junk-Food-Detecting Shopping Carts Coming Soon?
US-based technology company EDS imagines such a world, where intelligent shopping carts scan bar codes on food as you load them into your cart, giving you nutritional and ethical information about the products (as well as price) you're about to eat. While the carts don't exist yet, they were outlined in a research paper published by EDS this week.
The concept carts are fitted with touch-screen computers that track the nutritional value of everything loaded into your cart. They tell you when you've exceeded a certain caloric limit or when your cart contains too many saturated fats, sodium, or carbohydrates. These smart-carts also save on packaging, since labels could be shed if consumers had access to nutritional information stored on the bar codes.
Says EDS, "It's high-time that the humble barcode is recognized as a practical and cost-effective solution to consumers' thirst for information."
From Reuters
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Comments
56
Subscribe to commentsDawn ThompsonOct 11th 2007 12:54PM
The junk food shopping cart is genious. The sooner they come out with the the better and skinner everyone would be.
vinceOct 11th 2007 12:53PM
I can't believe anyone would need a device on a shopping cart, to inform them, that they are buying too much junk food.....everyine has the best device at home, it's called a MIRROR!
jp smithOct 11th 2007 12:58PM
i agree with vince --look in the "MIRROR"
hokiefan_01Oct 11th 2007 12:59PM
Hahaha Vince....I was laughing my ass off when I read your comment. That was fucking hilarious.
mableviOct 11th 2007 12:59PM
Just because a cart can tell you doesn't mean you have to listen. People buy what they want knowing full well the nutritional value of the items they are buying. Come on what value does cookies, pop, and candy really have? People aren't that stupid to not know, its a choice.
Victoria SmithOct 11th 2007 3:16PM
I don't like this idea for shopping carts. People can eat whenever they want to. How much more are idiots going to attempt to erode our rights to make personal choices?
suzyqOct 11th 2007 1:01PM
Would it know if you were shopping for a party?
Or if you have a family of 3 or 7? The information sounds useful but to actually tell you when you have too much junk food or whatever- that seems a little over the top.. Plus I guess you have to remember to scan everything you put in your cart. Would this eliminate the need to rescan at check out? Just a few questions I had- maybe they should just leave this one on the
drawing board for now.
AuntycraneOct 11th 2007 1:05PM
I certainly don't need an inanimate object babysitting me when I'm grocery shopping. I'd probably have to kill it.
LucyOct 11th 2007 1:17PM
A touchscreen on a shopping cart? I don't see that lasting long. And the cost to replace them once damaged? I see this as very unlikely to happen.
bhcomputerOct 11th 2007 1:23PM
You mean 50 packages of Ding-Dongs is too many in one trip ???
DwayneOct 11th 2007 1:27PM
It's your choice if you want to be a fatty. No one is forcing you to bend your arm. If the cart is that smart, why not make one that tells you how much you have, and when you get to the door, you pay right there. Now that's a concept. Just take bags with you, fill the bags as you go thru the store, pay when you leave.
DanOct 11th 2007 1:29PM
Do Grocery Store owners really want a shopping cart device telling customers "Don't buy this product!"? Hey! Read the nutrional info on the label and decide for yourself! Sheesh!
cindyOct 11th 2007 1:30PM
This is a nifty idea--attack the problem at its source. The psychology of a talking shopping cart has the potential to be a very effective tool in American's ongoing battle with obesity. Once when I put something "sinful" into my cart in the bakery section at Costco, another shopper called my attention to its fat content, and while I tried to ignore him, I eventually put the item back and have never gone back to that section of the store again...The power of suggestion at a moment of weakness can be very motivating.
katOct 11th 2007 1:32PM
how about a big mirror on the shopping cart?
Momof4Oct 11th 2007 1:41PM
Who needs it?!?
Are we morons that can't decide for ourselves?
please...
Why don't they work on something more useful?!?!
vickiOct 11th 2007 2:04PM
A TALKING SHOPPING CART! NOW, MY HUSBAND WILL NEVER GO AGAIN! WOULD RATHER THEY CONCENTRATE ON THE AMOUNT OF BACTERIA, AND GIVE US A HEADS UP ON THAT.
paddle pusherOct 11th 2007 2:01PM
It needs a little refinement, fat or not the more information and easy the info the better for us 50 and over. every company has a different colors,different spots on the package, I would love to just scan the product, it will increase sales of some , some may loose. Free market
R0CKINRICKOct 11th 2007 2:06PM
The problem isnt that people dont know the nutrtional value of things, the problem is that it costs much more to eat healthy, for those on a tight budget, junk food is the one way to stretch their money.
Make the healthy food cheaper, and the junk food more expensive, and see what happens
dodaOct 11th 2007 2:10PM
HOW ABOUT A SHOPPING CART THAT DETECTS TAINTED FOOD. I don't need a talking anything telling me what I should be buying, I can read the frigging label. 1984 George Orwell was right.
alexandersfoLOct 11th 2007 2:18PM
Junk-Food-Detecting Shopping Carts Coming Soon. And? If I want junk food, I will purchase junk food, even if I need to use a hand held basket.