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Toyota Ad Spoofs Video Game, Viral Video

by Tom Conlon on October 9, 2007 at 02:31 PM

Points to Toyota for bludgeoning two birds with one stone in its new ad for the Tacoma truck. On its surface, the spot is simply a spoof of the insanely popular online role-playing game, 'World of Warcraft.' A group of player characters is standing around voice chatting about their plans for an upcoming battle when, suddenly, one of the players is sitting behind the wheel of a digitized Tacoma. This yahoo tears off in his pickup truck to go slay a dragon while the other players give chase, whining about how there are no pickup trucks allowed in the game.

Funny. But, it gets even better. For anyone who spends a lot of time trawling blogs and YouTube in search of entertainment, this little scenario might sound very familiar. The commercial is, in fact, a faithful send-up to a viral video known as 'Leeroy Jenkins' (watch the video here). In the Leeroy Jenkins video -- as in the ad -- a bunch of player avatars are standing around discussing their plan of attack for an upcoming battle. Suddenly, a player who hasn't listened to a word of the discussion yells, "Alright chums, let's do this! LEEEROOOOOOYYY JEEEENNNNKIINNSS!!" and jumps into battle. As in the Tacoma ad, the other players give chase, only this time they're whining about what an idiot Leeroy Jenkins is. Even Leeroy's "Let's do this!" battle cry makes it into the ad.

The 'Star Wars' kid never had it this good ...

From Boing Boing

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Tags: toyota, workd of warcraft, WorkdOfWarcraft

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