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Ads on Cell Phones Called "Promised Land" By Execs
Currently, mobile advertising consists primarily of text messages and accounts for about $871 million in a $450 billion industry. But marketing mavens are heralding the coming generation of mobile ads as the next big thing, some saying it is bound to supplant the traditional marketing pillars of television, radio, print, and billboards.
Advertisers are excited because they believe that pushing ads to mobile phones will help them save precious ad dollars. Mobile phones allow for carefully targeted advertising, much like online ad services from Google. With more than twice as many cell phones as PCs in the world, the audience is quite tempting to advertising professionals.
From Textually.org
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Comments
13
Subscribe to commentsDavid L.Oct 5th 2007 6:27PM
I think it,s outrageous and annoying to be bothering people on there cell phones and I will not do any business with any company that bothers me with there unwanted solicitations, LEAVE US ALONE. enough is enough already I bought satillite radio specifically to avoid all the ads on the radio I mute them out on tv, and definately DO NOT WANT them CALLING MY CELL PHONE!!!!!.
JustinOct 6th 2007 1:12AM
As soon as I see ads on my cellphone, or hear them on my cellphone, that is when I get rid of it.
DanOct 6th 2007 11:48AM
I put my phones on the "do not call" registry when it first came out to prevent my precious cell phone minutes from being wasted by solicitors. I suppose now I'm going to be forced to pay for a premium service from my provider to block these new annoyances.
BobOct 6th 2007 12:21PM
How bout a Cold Bud?
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AudreyOct 6th 2007 2:10PM
That's all I need to hear! I've done whatever is necessary to keep spam out of my e-mail and telemarketers off my land phone, I won't tolerate it invading the privacy of my cell phone where minutes count. TO ALL YOU ADVERTISERS DON'T EVEN GO THERE! FIRSTLY, I DELETE ASAP, AND IF I CATCH THE NAME OF YOUR COMPANY OR PRODUCT I WILL BOYCOTT IT. I don't pay for my Internet and Phone Services to give you a free ride.
AudreyOct 6th 2007 2:14PM
If advertisers can send their ads to cell phones to bug cell phone users, invade their privacy (what's a password for, for heaven's sake?), then the cell phone companies are permitting it and without the permission of their customers. IF I AM REQUIRED TO SIGN A CONTRACT FOR ONE YEAR - OR EVEN LONGER, YOU'D BETTER BE ABIDING BY MY AGREEMENT WITH YOU, that's my last word. SO - T-MOBILE, THINK TWICE ABOUT!! I'LL DROP YOU.
quigleyOct 6th 2007 7:12PM
Don't even touch my iPhone.
@#$%^&*!Oct 6th 2007 7:25PM
Better media should find the names and home addresses of every business owner who advertises on cell phones, and the same for every cell phone exec who signs off on these deals, and them publish them so the public who gets ripped off from their BS can find them and murder them in their beds. Drive them fast to their tomb.
DeeOct 6th 2007 9:25PM
I think it is high time we consumers rebel. We have been putting up with ads on many services that we are paying (big bucks) for. If we are going to have to put up with ads in newspapers, on cable TV and now on cell phones then I think we should be getting the services for free. This is outrageous!
James HughesOct 7th 2007 12:06AM
It all starts in 10 days...DO NOT CALL LIST #
1-888-382-1222,call them now takes 10 seconds to do.Covers you for 5 yrs.
hmfithianOct 7th 2007 10:10AM
these people making coments have not done their research
BrucOct 7th 2007 11:04AM
Tired of corporations treating you like cattle? Then don't be a sheep.
Angela WatkinsOct 7th 2007 8:19PM
Ads on cell phones -- there is two ways to look at this.
This could become annoying to those who do not want such advertisments coming via of their cell phones...
Or it could possibilty be a break through for a person to learn about a legitimate -- honest service, needed product or source of extra income.
When I was getting a pedicure last month the gentle that gave me my pedicure at the salon told me in a jokingly way .... That pretty pink cell phone you have might be worth a million one day to you .......
Angela