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Ads on Cell Phones Called "Promised Land" By Execs

Cell Phone Ads
This isn't the first time we have reported about the coming onslaught of mobile advertisements, and we're sure it won't be the last. According to a recent article in the Economist, marketers are referring to mobile advertising as "the promised land."

Currently, mobile advertising consists primarily of text messages and accounts for about $871 million in a $450 billion industry. But marketing mavens are heralding the coming generation of mobile ads as the next big thing, some saying it is bound to supplant the traditional marketing pillars of television, radio, print, and billboards.

Advertisers are excited because they believe that pushing ads to mobile phones will help them save precious ad dollars. Mobile phones allow for carefully targeted advertising, much like online ad services from Google. With more than twice as many cell phones as PCs in the world, the audience is quite tempting to advertising professionals.

From Textually.org

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