Gigantic Bird's-Eye Billboards Target Air Travelers
With the crying babies, cramped quarters, spiteful flight attendants and pilots who like to get cute over the PA, air travel is truly one of life's more miserable experiences. For London-based advertising startup Ad-Air, though, it's the perfect time to sell you on something (hey, it works for SkyMall). Next month, Ad Air will begin placing ads on the ground along the flight paths of the world's busiest airports. Of course, since the eyes meant to view these ads are thousands of feet above the Earth, the advertisements are epically massive: approximately five acres each, or about four times the size of your average football field.
The behemoth billboards are placed on temporary framing just above the Earth and are surrounded by fencing or landscaping so that they're invisible from the ground. They'll be lit up at night if local legislation allows, and when placed over fertile land they'll be made of a PVC mesh to allow air and moisture through -- otherwise they're made from giant sheets of vinyl.
With the deals it's currently negotiating, Ad-Air estimates it will serve ads to up to 10 million captive viewers per year. The first ads roll out in Dubai this October, and London's Heathrow airport has signed on as well.
Is anyone else a little saddened by this? To those of us without a B.A. Baracus fear of flight, watching the homes, trees and cars zoom into focus as you come in for a landing is the one part of flying that's actually enjoyable. It seems another one of life's simple pleasures has bitten the dust.
From Gizmag
Related Links:



Reader Comments (Page 1 of 1)
This Place Sucks said 6:28PM on 9-28-2007
How more pitiful can humans possibly get..??
Reply
Tom Sprinkle said 9:28AM on 9-29-2007
I said to my boss 6 yrs ago why don't we put the name of our company on the roof of our dealership.He said why,just then a boeing 777 flew over about 1500 ft off the ground. We are directly in a major airport traffic and landing pattern..The busy hub on the east coast for Southwest Airlines and others..
Reply
Jim said 10:26PM on 9-29-2007
This is pathetic. The advertising I see already is too much. We don't need any more. I am sick of the billboards, the commercials, the over-large labelling. If I want to buy something, I will seek it out. I don't need any help nor subtle mind control.
Reply
stoptheinsanity said 1:04AM on 9-30-2007
This is too much. No thank you.
Reply
Sonya said 12:06PM on 10-01-2007
This is easily circumvented. State and local lawas can ban the use of these billboards. In my state of Hawaii, we don't even have regular billboards, thank goodness. We have been able to maintain natural beauty and stop invasive clutter. Call your state representatives!
Reply
Steve said 1:59PM on 9-30-2007
Yet more evidence of the power of the lowest common demoninator. These bright lights will obscure what little of the night sky we still have visible on the alter of sleeze-bags with money and no values.
Reply
dr.sausage said 7:58PM on 9-30-2007
ADVERTISING NEVER SOLD ME A THING.IF YOU HAVE TO ADVERTISE THAT MEANS YOUR JUNK IS NOT SELLING.PEOPLE KNOW YOUR JUNK IS NOT SELLING IF YOU HAVE TO ADVERTISE.
Reply
MissNanciG said 4:21AM on 10-01-2007
This is ridiculous! It's bad enough I can't rent a movie, use a public bathroom stall or drive down a road without being bombarded with blatant and hideous commercialism and with ads that really only serve to arouse my anger while attempting to invade my privacy and drum up some business! I can't eat dinner without being interrupted by telemarketers, and my children can't watch Saturday morning cartoons without some sleazy, greedy business trying to con them into buying some kind of crap that's terrible for them. Now we can't even enjoy the beautiful view from the sky as we fly! This is going too far!
Reply
wanda said 7:48AM on 10-01-2007
Billboards - How utterly degrading to what is left of our natural surroundings. The billboard industry needs to be stamped out. My state is trying to pass a bill now that will allow the billboard industry to put up digital, flashing lights type signs along our interstate highways. Soon we will see no more natural beauty of the land.
Reply