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Gigantic Bird's-Eye Billboards Target Air Travelers

Gigantic Bird's-Eye Billboards Target Air TravelersWith the crying babies, cramped quarters, spiteful flight attendants and pilots who like to get cute over the PA, air travel is truly one of life's more miserable experiences. For London-based advertising startup Ad-Air, though, it's the perfect time to sell you on something (hey, it works for SkyMall).

Next month, Ad Air will begin placing ads on the ground along the flight paths of the world's busiest airports. Of course, since the eyes meant to view these ads are thousands of feet above the Earth, the advertisements are epically massive: approximately five acres each, or about four times the size of your average football field.

The behemoth billboards are placed on temporary framing just above the Earth and are surrounded by fencing or landscaping so that they're invisible from the ground. They'll be lit up at night if local legislation allows, and when placed over fertile land they'll be made of a PVC mesh to allow air and moisture through -- otherwise they're made from giant sheets of vinyl.

With the deals it's currently negotiating, Ad-Air estimates it will serve ads to up to 10 million captive viewers per year. The first ads roll out in Dubai this October, and London's Heathrow airport has signed on as well.

Is anyone else a little saddened by this? To those of us without a B.A. Baracus fear of flight, watching the homes, trees and cars zoom into focus as you come in for a landing is the one part of flying that's actually enjoyable. It seems another one of life's simple pleasures has bitten the dust.

From Gizmag

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Tags: ads, air, breaking+news, top, travel



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