http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/ Switched Comments for Direct-to-Cell Phone Advertising Coming http://www.switched.com/media/feedlogo.gif http://www.switched.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/Sep 17th 2007 6:24PMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/and everytime they call my phone I
am charged for a text message.
I am not happy!]]>Sep 17th 2007 8:21PMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/Sep 18th 2007 12:55AMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/Sep 18th 2007 7:39AMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/The very first time I receive an advert on my cell phone; I will shut it off and never use it again. I can live with just a landline.
]]>Sep 18th 2007 9:28AMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/
We are NeoMedia Technologies and we are the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related content for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

NeoMedia and Gavitec are active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.

http://www.mobilecodes.org/

We are also activity involved with Sprint who is using our mobile code-reading technology here in the US.

Gavitec AG - mobile digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary has made tremendous strides in Europe with mobile ticketing and mobile coupons. Gavitec is a strategic partner of the International Air Transport Association (IATA) and they have partnered with equipment provider TopSolutions to equip Lusomundo, Portugal's leading cinema chain, with admission terminals for mobile tickets that allow movie-goers to obtain tickets through a cash-free Web-based transaction, and receive an electronic ticket as an SMS on their mobile phones. Gavitec also secured a field trial with McDonalds's of Germany for use of its EXIO platform for monetization of mobile coupons at 22 stores across the country. This trial, if successful, will lead to the installation of EXIO's at over 2,000 stores.

We are also proud to announce the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany by Gavitec. The NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, and Aztec) as well as URL embedded 2D codes and all 1D UPC open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.

Thank you again for supporting NeoMedia and Gavitec. We look forward to a great end to 2007 and can't wait for 2008 and beyond.


Best regards,
Sean]]>Sep 20th 2007 5:24PMhttp://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/http://www.switched.com/2007/09/17/direct-to-cell-phone-advertising-coming/Sep 26th 2007 1:18AM